Hey, I'm Leo đź‘‹
Product Designer in Toronto, Canada.
Currently working at Wayfair. Welcome to my journey on everything Product Design.
Selected Case Studies
WAYFAIR
Partner Home Experience
Transforming Supplier Payments and Logistics at Wayfair
ROGERS
Decision Support Tool
Boosting Customer Confidence in the Rogers Ignite Buy Journey
ROGERS
Ignite SmartStream
Designing Ignite SmartStream for "Cord-Cutters” and “Cord-Nevers”
About me and my career
I've been working professionally with Design for the past 18 years.
In my work as a designer, I like to expand the concept of a problem-solver to a problem-definer first. Design is the ability to find elegant solutions for complex problem and the challenges we face with the environment we interact with.
Most recently, I've been involved with additional studies in Psychology, spoke at the UXPA’22 in Boston on how to build trust and minimize anxiety in financial environments, and am always thinking about building a new playlist.
Product Design Lead at Wayfair
2021 - Present / As the Product Design Lead at Wayfair, I lead and manage three distinct design teams, ensuring alignment on vision, strategy, and execution. Beyond project delivery, I prioritize people management by coaching and mentoring designers at various experience levels, fostering a culture of growth, collaboration, and excellence within the design organization.
Bachelor of Arts in Digital Design (Universidade Anhembi Morumbi, Brazil)
Behavioural Economics (University of Toronto, Canada)
Leading Highly Effective UX Team (Nielsen Norman Group)
Other projects
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District 28
Establishing the digital presence of a multi-media facility
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O Boticário
Leading the Digital visual foundation of the world's largest perfumery and cosmetics franchising network.
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ClickOn
Supporting the Digital transformation of an up-and-coming travel agency in Brazil.
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Daily App
Creating a structure that would serve as the foundation for other 20 apps.
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