Hey, I'm Leo 👋

Product Designer in Toronto, Canada.

Currently working at Wayfair. Welcome to my journey on everything Product Design.

Selected Case Studies

WAYFAIR

Partner Home Experience

Transforming Supplier Payments and Logistics at Wayfair

ROGERS

Decision Support Tool

Boosting Customer Confidence in the Rogers Ignite Buy Journey

 

ROGERS

Ignite SmartStream

Designing Ignite SmartStream for "Cord-Cutters” and “Cord-Nevers”

 

About me and my career

I've been working professionally with Design for the past 18 years.

In my work as a designer, I like to expand the concept of a problem-solver to a problem-definer first. Design is the ability to find elegant solutions for complex problem and the challenges we face with the environment we interact with.

Most recently, I've been involved with additional studies in Psychology, spoke at the UXPA’22 in Boston on how to build trust and minimize anxiety in financial environments, and am always thinking about building a new playlist.

Product Design Lead at Wayfair

2021 - Present / As the Product Design Lead at Wayfair, I lead and manage three distinct design teams, ensuring alignment on vision, strategy, and execution. Beyond project delivery, I prioritize people management by coaching and mentoring designers at various experience levels, fostering a culture of growth, collaboration, and excellence within the design organization.


Bachelor of Arts in Digital Design (Universidade Anhembi Morumbi, Brazil)

Behavioural Economics (University of Toronto, Canada)

Leading Highly Effective UX Team (Nielsen Norman Group)

 

Other projects

  • Establishing the digital presence of a multi-media facility

    District 28

    Establishing the digital presence of a multi-media facility

  • O Boticário

    Leading the Digital visual foundation of the world's largest perfumery and cosmetics franchising network.

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  • ClickOn

    Supporting the Digital transformation of an up-and-coming travel agency in Brazil.

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  • Daily App

    Creating a structure that would serve as the foundation for other 20 apps.

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Your ideas matter. Let me know how I can help you.