https://leocaparelli.ca/home daily 1.0 2025-01-22 https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/313c5c01-80d4-4f33-8713-5b2c84d365fb/Logo.png Home - ROGERS Ignite SmartStream Designing Ignite SmartStream for "Cord-Cutters” and “Cord-Nevers” https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/a1e2ce20-c8a3-41bc-ac76-77d97463b23e/wayfair_partner_home.png Home - WAYFAIR Partner Home Experience Transforming Supplier Payments and Logistics at Wayfair https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634662538250-SHFGQBNG71ZDTX3A2TTN/TVBuy+Copy.png Home - ROGERS Decision Support Tool Boosting Customer Confidence in the Rogers Ignite Buy Journey https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1635119719638-GRP0FJZ5KONMX5P01WI8/UI_QuotesPaywall.png Home https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1635119992385-ABZGDGZ7BYXW2B4RM0TM/Hero.png Home https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1635120077292-DYNNLL1DQ44PL3COOS99/HomePage.png Home https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/af5430b5-2935-4241-bb40-c395dea1f92b/HomePage_Mobile.png Home https://leocaparelli.ca/connected-home-decision-support-tool daily 0.75 2025-01-21 https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/c8646ea7-b834-44c7-8078-235732d50386/Group+2193.png Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634656433093-MXEELDRDPIBBIQGV151D/Wireframing.png Connected Home - Decision Support Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634656475565-GRLPO8V4X54PHOB2UA4Z/Wireframing2.png Connected Home - Decision Support Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634657032175-84EOSGO8P1BV86CJYG11/Wireframing3.png Connected Home - Decision Support Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634657821368-Z28UZEYPG5L26WAYEQPC/Usertesting.png Connected Home - Decision Support Tool - Remote User Testing Conducted usability testing through UserTesting.com, targeting non-Rogers customers who identified as non-tech-savvy. This allowed us to validate the tool’s effectiveness during pandemic restrictions. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634662538250-SHFGQBNG71ZDTX3A2TTN/TVBuy+Copy.png Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634658671530-530QSUIRZFGT1SEEUH0G/Results-Finding.png Connected Home - Decision Support Tool - Are customers finding it? What proportion of customers are clicking to start the tool? https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634658836908-Z2OT3TULGMGMNBY2UV9D/Screen+Shot+2021-10-19+at+11.53.32+AM.png Connected Home - Decision Support Tool - Are customers finding it? •Tool flow rate steady at ~90% tool completion rate •Only 10% erosion from start of tool to completion https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634660052843-BNKSTB69YWKASJKVEO3R/Trusting3.png Connected Home - Decision Support Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634659924322-4S5CEHWNL6VM06BTNEHT/Trusting1.png Connected Home - Decision Support Tool - Are customers finding it? •Chart clearly shows that the majority of recommendation takers are doing so immediately within the tool; •There is a significant bump in BuyFlow starts here when compared to overall. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1634659979762-1K9V23CYL0LFZATQZLDE/Trusting2.png Connected Home - Decision Support Tool - Make it stand out •Recommendation influences Customers decision to buy even if they are not taking the recommendation; • There is a significant bump in BF starts here when compared to overall. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Connected Home - Decision Support Tool https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Connected Home - Decision Support Tool https://leocaparelli.ca/connected-home-ignite-smartstream daily 0.75 2025-01-22 https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/23cc19cf-d811-4dbe-80b7-8a3a980c5393/UserInterview.png Connected Home - Ignite SmartStream - Make it stand out Data captured as the program started https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/545d1d40-b906-411f-b7db-c4d0e8e7e000/Phases.png Connected Home - Ignite SmartStream - Make it stand out Data captured as the program started https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/986ed584-5676-461f-a19e-fec1c825e56f/CompetitiveAnalysis.png Connected Home - Ignite SmartStream - Make it stand out Competitive analysis https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/12d6b86e-324c-4d00-a65c-713f6970b67e/Personas.png Connected Home - Ignite SmartStream - Make it stand out Persona https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/02ff5dde-53cf-47e1-8083-1db4a7a0fed0/Screen+Shot+2021-10-20+at+8.57.58+PM.png Connected Home - Ignite SmartStream - Make it stand out Workshop with stakeholders https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1fe2ee36-887c-4f77-a260-5bd2cb936ec6/COVID.png Connected Home - Ignite SmartStream - Make it stand out Journey highlighting the points of contact that Customers would have with any information about how the pandemic would impact their experience with Rogers https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/6b30e1b3-5ec0-4208-b30a-72e7599336a4/HomePageCropped.png Connected Home - Ignite SmartStream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/1c6e6c97-e1af-4da2-ba8c-a3d315c201a8/OfferPage.png Connected Home - Ignite SmartStream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/313c5c01-80d4-4f33-8713-5b2c84d365fb/Logo.png Connected Home - Ignite SmartStream https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/05620898-ffa0-4eaa-a951-7215a96f71a5/HomePage.png Connected Home - Ignite SmartStream https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/deabada7-9eb4-4a62-8f38-98e975b7b89d/OfferPage+%281%29.png Connected Home - Ignite SmartStream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/486adfff-54e9-4399-aba7-aff4dc3cc14c/OfferPage+%282%29.png Connected Home - Ignite SmartStream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Connected Home - Ignite SmartStream https://leocaparelli.ca/district-28-website daily 0.75 2021-10-24 https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/db8dcb60-49f1-46aa-a85e-b0027b2fb9a9/CartSorting.jpeg District 28 - Website - Discovery A Card Sorting exercise was done to audit internally all the different services and interactions that District 28 was able to provide. That exercise involved different members from key teams at District 28 and we managed to categorize the items in buckets that later became the sub-brands and powered the creation of the Digital environment https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/9c7f4365-b6eb-45dc-aba6-8b422a7af4d3/IA.png District 28 - Website Once we finished with the process of identifying what would be the "big" services and organize them into categories. Establishing an Information Architecture tree was the next natural step. With that out of the way, we could move on to create the journeys, flows, and wireframes https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/c654e984-b78b-4b50-b096-159111f7f650/Moodboard.png District 28 - Website - Make it stand out Moodboard https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/578d963a-a2d7-41ca-b4d9-88af1cdd334f/Logos.png District 28 - Website - Make it stand out Logos for all the brands under District 28 https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/f3a50d1d-75d6-4bb3-b959-08a536d1c58c/Wireframe.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/929e793c-4bd2-482e-8abe-a21a1f62e886/Workspaces_DedicatedDesks.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/fc3bc3d8-9ada-4465-bce0-9fa64b20fd13/UserFlow.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/a41c8f33-2501-4578-92de-dd728c3958e0/Catering_BarBistro.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/af5430b5-2935-4241-bb40-c395dea1f92b/HomePage_Mobile.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/603466dd-05fa-4b38-b991-0e91108fe29e/HomePage_UI.png District 28 - Website https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/6f060463-f981-4d57-bb1d-ded70f561d19/Analytics_4.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/f1b13ec3-7dae-46aa-9d25-c71568986f12/Analytics_1.png District 28 - Website - Are customers finding it? What proportion of customers are clicking to start the tool? https://images.squarespace-cdn.com/content/v1/616b8971dff3d50f7e25e2bb/fbb8c351-75c0-4485-9b70-7827cfc7865a/Analytics_2.png District 28 - Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://leocaparelli.ca/shop daily 0.75 2025-05-12 https://leocaparelli.ca/shop/p/conference-ticket-party-y2rat monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket + Party https://leocaparelli.ca/shop/p/conference-ticket-jbxsf monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket