Hello! I’m Leo Caparelli.

Freelance designer in Toronto


I believe design can change cultures and make the world a better place. My objective is to produce quality products through which values are conveyed to and influencing the society.

In my 10-year career, I have come a long way from print advertising to web design to finding my true passion in creating digital experiences.

From the moment I graduated with a Bachelor of Arts in Digital Design, I saw trends and technologies change, but never the essence of design: serving a purpose. And that's what I believe in, serving users and consumers in the best possible way because Design is not just art but the most elegant and accurate way to find solutions.

When I'm not designing, you'll find me trying to take some interesting pictures around the city, reading some book or petting my cats.

Services

From icon to experiences

Design is not just about making things look pretty, it is also about solving problems.

Web Design

My strength in design. Whether you are starting from scratch or redesigning an existing site, I can help you with, regardless of what state your business is in.

  • Website Design
  • Blog Design
  • Responsive Design
  • Ecommerce Design

UX Consulting

User experience matters. Together we can make a product that delivers a great experience. I focus on making a product easy to use, or an application work in the way users would expect and find logical.

  • User Research
  • User Interface (UI) Design
  • Usability Testing
  • Focus Groups

Graphic Design

Bring your message into life with the best visual effects and creative designs to influence your target audience in the best possible manner.

  • Branding
  • Print Materials
  • Infographics
  • Social Media
  • Newsletter & Email Design

Mobile Apps

Reach out to all your customers whenever and wherever through the most simple, yet truly effective, easy-to-use mobile app.

  • Iphone/Ipad App Design
  • Wireframes
  • Prototypes
  • Visual Design
  • User Journey

Global Design

Pushing pixels around the world

A good design doesn’t need translation. Even when dealing with language and cultural barriers, a good design has on its essence the potential to solve any issue.

I had the opportunity to work with companies based in several countries along my career and I am very grateful for each one of them. It's not only about business, working with people from different background showed me that it's also about exchanging knowledge and experiences, therefore, adding more value to the final product.

Process

How it works
1
Defining the problem

It always start with that little discomfort. That need for change. Definining the problem is probably the most important step. Here is where I am going to learn a lot about you, your work and what is important to you. I always send a short creative questionnaire to spark the right discussions and with your insight, we can start brainstorming a creative direction tailored to you. No cookie-cutter approach or stye!

2
Collecting ideas, information and inspiration

At this stage, we start having more visual details about the project. Potential UI patterns, typography, colour palettes will start shaping your aesthetic vision. I also always gather data about competitors and people who are doing incredible things whom we could take some inspiration from. Ideally at this stage, you will have sent me any branding materials, content, imagery and wireframes if applicable.

3
Designing solutions

Sit back and relax! Here is where I take your preliminary ideas and form multiple small-scale design solutions. Your feedback and input are appreciated throughout this collaborative process.

4
Feedback and finishing touches

At this stage, I will present my ideas to to you. Your insightfull comments are very welcome! After we've polished up the finishing touches, your new product is ready to be revelead to the world. Once all outstanding invoices has been paid, I'll provide you with all the files you need. This is the most exciting step of the project, and I must say it is my favourite too. The fruits of our labour come to a tangible result. Time to celebrate!

Let's Talk
I am currently open to contract work in Toronto or remote.

Contact me if you have a project in mind or want an advice about your product, I am pretty sure we can achieve great things together.